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Question
Smith-Binney's Crayola makes various products, all targeted toward elementary school children. Drawing, painting, and supply items are sold at convenience stores, toy stores, and grocery stores. Clothing is sold in department stores. Crayola might arrange its product items in the following way:Drawing/Painting Supplies Textiles
Crayons, regular wax Crayon sharpeners Boys' clothing
Crayons, fluorescent Paint brushes Girls' clothing
Markers, regular Scissors Bed and bath linens
Markers, washable Glue
Watercolor paints Storage cases
Acrylic paints
Chalk
What is the product mix width for Crayola? What is its product line depth?
Answer
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