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Question
Southwest Airlines began its no frills, no meals strategy in the late 1960s as a direct assault on the major carriers of the day. What type of competitive action does this represent?
A. A tactical action because it is a refinement of an existing strategy.
B. A strategic action because is includes a refinement of an existing strategy.
C. A strategic action because it was a breakthrough innovative offer.
D. A guerilla offensive because it is fast and will surprise its rivals.
Answer
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