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Question
Sparks and Honey is a digital agency that monitors social chatter. In addition to counting brand mentions in social media, the company produces a burst quotient that indicates:A) the level of positive or negative chatter.
B) the relative number of brand mentions compared to the category leader.
C) how quickly a brand needs to respond to a trend occurring in society.
D) the level of negative chatter so brands can determine if they should react.
Answer
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