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Question
Sponsoring cultural events, such as classical music groups, jazz bands, visual art exhibits, and noted painters, best fits manufacturers and mass merchandising types of retail stores.Answer
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Related questions
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Consumer product manufacturers spend more money on trade promotions directed toward retailers while service companies spend more money on media advertising.
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Quantitative methods of developing a marketing communications budget rely on computer models or simulations.
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One of the problems with the percentage of sales budgeting method is:
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When Mercedes Benz promises the finest luxury automobile, the positioning approach being used is:
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