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Question
Starch Test Image
The Starch test determines the percentage who: (1) remember seeing a specific magazine ad, (2) __________, (3) read any part of the ad, and (4) read at least half of the ad.
A. felt the ad was vague or ambiguous
B. saw or read any part of the ad identifying the product or brand
C. felt elements of the ad were inappropriate
D. could summarize the key ad points in their own words
E. remembered having seen the ad before and had already tried the product
Answer
This answer is hidden. It contains 300 characters.
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