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Question
Starch Test Image
The Starch test uses aided recall to determine the percentage of those who: (1) remember seeing a specific magazine ad; (2) saw or read any part of the ad identifying the product or brand (seen-associated); (3) __________; and (4) who read at least half of the ad.
A. who felt the ad was vague or ambiguous
B. who felt elements of the ad were inappropriate
C. who read any part of the ad's copy
D. who could summarize the key ad points in their own words
E. who remembered having seen the ad before and had already tried the product
Answer
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