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Question
States developed unfair trade practice acts toa. enforce the Sherman Act that makes bait pricing illegal
b. prevent oligopoly leaders from getting together and fixing prices at the highest the market will bear
c. establish penalties for companies that break the Clayton Act by engaging in predatory pricing
d. make sure that all pricing policies are equitable
e. protect small, local firms from giant companies that operate efficiently on razor-thin profit margins
Answer
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Related questions
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a. lead qualification
b. lead generation
c. sales presentation
d. the close procedure
e. moving through the sales continuum
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Consultative selling:
a. uses limited sales planning
b. uses a "lone wolf" approach to selling
c. sells advice, assistance, and counsel rather than products
d. uses short-term follow-ups, which focus on product delivery
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All of the following statements characterize the traditional personal selling approach EXCEPT:
a. Traditional selling focuses on closing sales.
b. Traditional selling uses short-term follow-ups that focus on product delivery.
c. Traditional personal selling takes a team approach to the account.
d. Salespeople sell products not advice and assistance.
e. Proposals and presentations used emphasize pricing and product features.
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Relationship selling is also called:
a. long-term selling
b. win-win selling
c. consultative selling
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b. free sample
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c. Sweepstakes are promotions that require participants to exhibit some skill.
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All of the following are types of inputs used in both materials requirement planning and distribution resource planning EXCEPT:
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b. lead times
c. mode of transportation to be used
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a. electronic data interchange (EDI)
b. distribution resource planning (DRP)
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a. Business prioritizing
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a. Arm's Length
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a. Arm's Length
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c. exclusive
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b. conventional channel
c. vertical marketing system
d. reciprocal channel
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a. Disintermediation
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b. create specialization of labor
c. create economies of scale
d. take title to the products they sell
e. raise profit margins for independent middlemen
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a. forward integration
b. contact efficiency
c. elimination of temporal discrepancies
d. sorting
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a. creation
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