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Question
Subbranding involves __________.
A. having one firm manufacture a product and a second firm distribute it all under the same name
B. changing a brand name of a product line extension product by making it "New and Improved!"
C. combining a corporate brand with a new brand to distinguish a part of its product line from others
D. creating a knock-off version of a product and changing the spelling of the name (chicken to "chikin" as in the case with Chick-Fil-A)
E. using the same name for the original product and all subsequent product line and brand extensions
Answer
This answer is hidden. It contains 33 characters.
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