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Question
Successful marketing and sales messages match the product's distinguishing benefit to the audience's primary needs or emotional concerns.
Answer
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Related questions
Q:
When preparing a formal report that will be bound, leave at least a
A) uniform 2-inch margin on all sides.
B) 2-inch margin at the top and bottom and a 1-inch margin on the sides.
C) uniform 1-inch margin on all sides.
D) 3-inch margin on the left side of each page.
E) 1-inch margin on three sides and a 1-inch margin on the bound side.
Q:
Which of the following would be the best opening sentence for a solicited application letter?
A) "I am clearly the best person for the job you've advertised."
B) "I'm sure you get these letters all the time, but I hope you'll read mine carefully."
C) "I want a job, and you've got one that I could do."
D) "Based on your company's remarkable growth over the past three years, I can appreciate your need for highly qualified and experienced sales personnel."
E) "Like many people, I have been searching for a job for a very long time."
Q:
You'll impress prospective employers with your application letter if you
A) use a gimmicky layout.
B) show that you know something about the company and its marketplace.
C) use a personal, "chummy" tone.
D) state up front that no other applicants could possibly compare to you.
E) do all of the above.
Q:
Describe at least three common employment messages that follow an interview.
Q:
Describe each of the three stages of a successful employment interview.
Q:
In evaluating your performance in mock interviews, what sorts of things should you (and your interview partner) pay particular attention to?
Q:
What are the two primary aims of screening interviews?
Q:
"Feb. 10th, 2013" is the correct way to type the date in a letter.
Q:
The proper sequence for the standard parts of a letter is
A) heading, date, inside address, salutation, body, complimentary close, signature block.
B) date, heading, inside address, salutation, body, typewritten name, complimentary close.
C) salutation, date, heading, inside address, body, complimentary close, signature block.
D) inside address, heading, date, salutation, body, complimentary close, typewritten name.
E) salutation, inside address, body, complimentary close, signature block, date.
Q:
During a screening interview, your best approach is to
A) ask as many questions as possible.
B) keep your answers short, providing a few key details to distinguish you from other candidates.
C) expand on your answers as much as possible so that the interviewer knows you are at ease.
D) keep as low a profile as you can; this is not the time to try to differentiate yourself from other candidates.
E) ask for feedback on how you compare to other candidates.
Q:
Most employers interview an applicant ________ before deciding to make a job offer.
A) once
B) multiple times
C) via email
D) anonymously
E) None of the abovemost companies have dispensed with the interview process entirely.
Q:
In the middle section of a job application letter, you should
A) present your strongest selling points in terms of their potential benefit to the organization.
B) give your entire work history, in case the employer doesn't read your rsum.
C) mention any ways in which you do not meet the job qualifications but point out that you are willing to learn.
D) state your minimum salary requirements, even if the employer has not requested them.
E) do all of the above.
Q:
In a behavioral interview, you are asked to describe how you would handle various hypothetical situations on the job.
Q:
An unsolicited job application letter should begin with a statement designed to get the reader's attention.
Q:
If your interviewer asks you a potentially unlawful question,
A) you are required by law to end the interview and report it to the Equal Employment Opportunity Commission.
B) it is often a sign that the interview is going well.
C) you have several options, including trying to answer "the question behind the question."
D) you should ignore it unless it happens more than once.
E) you should demand an immediate job offer and threaten to sue if you do not receive it.
Q:
Which of the following terms should not be hyphenated?
A) Non-union
B) Pro-Republican
C) Self-assured
D) Ex-wife
E) All of the above should be hyphenated.
Q:
Which of the following possessive phrases is not correct?
A) A year's recommendations
B) Two years' recommendations
C) Its recommendations
D) His recommendations
E) It's recommendations
Q:
In APA style, titles of articles are put in quotation marks and all important words are capitalized.
Q:
The American Psychological Association style uses the author-date system.
Q:
If a newspaper article doesn't have an author, your citation begins with the title of the newspaper.
Q:
At the close of an interview, you should impress the interviewer with your assertiveness by pressing for an immediate decision.
Q:
Body language is particularly important during the warm-up phase of a job interview.
Q:
What two types of artwork can be included in the foreground of electronic slides? Briefly explain the distinction between these types.
Q:
Briefly explain the difference between a planning outline and a speaking outline.
Q:
You've been asked to give a presentation on cybercrime. List two steps that can help you define the main idea of your presentation, and then provide an example of the second step.
Q:
Delivering your entire business presentation from memory is generally not very effective.
Q:
If you sense a lack of consensus at the end of your presentation, you should acknowledge it and be ready to suggest a method for resolving the differences.
Q:
Asking, "Did you know that almost 90% of American homeowners are underinsured?" would be a good way to get the audience's attention at the beginning of a presentation on homeowner's insurance.
Q:
Of the total time you spend writing your oral presentation, you should devote only a minimal amount to writing your introduction.
Q:
You should be able to summarize the main idea for a speech in a single sentence that links your subject and purpose to the audience's frame of reference.