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Question
Super Alarm Inc. makes customized door security systems which it sells under its own brand name. These security systems require installation, extensive customer education, and regular services. _____ will be the most appropriate selling method for Super Alarm Inc.
a. Employing a direct sales force
b. Creating an online ordering system
c. Using a mail-order catalog system
d. Using a cannibalization strategy
Answer
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Related questions
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c. a bundling relationship.
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Firms should always be racing to launch their products as early as possible.
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John was serving in an autonomous team and was asked to sign a document honoring the project plan and pledging to work towards the goals specified. This document, which defined in detail the basic plan to achieve the goals of the project, is called a:
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In the forming of virtual teams, it is important to select personnel who have strong interpersonal skills.
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Project managers of heavyweight teams are typically junior managers.
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Managers of lightweight teams are normally junior or middle management employees.
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a. 24
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c. Firms have to develop their own supply and distribution channels.
d. Firms are unaffected by switching costs.