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Question
Superior value requires thata) a company have the lowest cost structure in an industry.
b) the gap between perceived value and costs of production be greater than the gap attained by competitors.
c) a company create the most valuable product in the eyes of the consumer.
d) a company create the highest quality product in the eyes of the consumer.
e) a company excel in all of the building blocks of competitive advantage.
Answer
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Related questions
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