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Question
Suppose the following information: The cost of a full page color ad in the U.S. national edition of The Wall Street Journal (newspaper) is $327,897 and its U.S. audience size is 1,566,027. The cost of a full page color ad in the U.S. national edition of U.S.A. Today (newspaper) is $207,720 and its U.S. audience size is 1,711,696. The cost of a full page color ad in the U.S. national edition of Bloomberg Businessweek (magazine) is $148,300 with an audience size of 900,000. The cost of a full page color ad in the U.S. national edition of Sports Illustrated (magazine) is $396,600 and has an audience size of 3,000,000. The cost of a 30-second ad during the most recent Super Bowl (television) is $3,800,000 and has an audience size of 108,400,000. Which of the five media alternatives has the LOWEST CPM?
A. The Wall Street Journal
B. U.S.A. Today
C. Bloomberg Businessweek
D. Sports Illustrated
E. Super Bowl
Answer
This answer is hidden. It contains 521 characters.
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