Question


Talbot's sells women's clothes. A longsleeve scoopneck t-shirt with the Talbot's label costs $45. By comparison, you can buy a t-shirt for $5 at a Family Dollar Store, but it won't have the prestigious Talbot's label or quality. What kind of demand-oriented approach to pricing does Talbot's use?
A. experience curve pricing
B. skimming pricing
C. demand-backward pricing
D. prestige pricing
E. flexible pricing

Answer

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