Question


Target return-on-investment pricing refers to
A. setting a price that allows the firm to invest in research and development for next year.
B. adding a fixed percentage to the cost of all items in a specific product class.
C. setting prices to achieve a profit that is a specified percentage of the sales volume.
D. setting a price to achieve an annual target ROI.
E. setting a price based on an annual specific dollar target volume of profit.

Answer

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