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Question
Technological innovations decrease:
a. the variety of goods consumers can purchase.
b. the need for differentiation among competitors.
c. the time required to design and produce new products.
d. the use of common components between different models of the same product.
Answer
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c. a bundling relationship.
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If a firm willingly cannibalizes its existing products with more advanced products, the firm can make it very easy for other firms to achieve a technological lead large enough to prove persuasive to customers.
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Which of the following is an advantage typically associated with cross-functional teams?
a. A cross-functional interface ensures that cross-fertilization of ideas is reduced.
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Project managers of heavyweight teams are typically junior managers.
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Managers of lightweight teams are normally junior or middle management employees.
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