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Question
The actions taken during market product focus and goal setting, Step 2 of the planning phase, include: (1) set market and product goals; (2) __________; (3) find points of difference; and (4) position the product.
a. identify industry trends
b. select target markets
c. research customers
d. develop the program's marketing mix
e. develop the budget by estimating revenues, expenses, and profits
Answer
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Related questions
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Figure 1.
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Q:
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Q:
The actions taken during market product focus and goal setting, Step 2 of the planning phase, include: (1) set market and product goals, (2) select target markets, (3) __________, and (4) position the product.
a. find points of difference
b. identify industry trends
c. research customers
d. develop the program's marketing mix
e. develop the budget by estimating revenues, expenses, and profits
Q:
Which of the following pieces of information is used in market-product focus and goal setting, the second step of the planning phase of the strategic marketing process?
a. market-product grids with target segments and product groupings
b. marketing return on investment
c. revenues associated with each point of market share
d. trends for industry and competitors
e. possible cannibalization effects on other products in the line
Q:
When participating in major projects in college marketing classes, effective teams can make use of a __________ to be sure that each team member does a fair amount of work and that their class projects are finished efficiently and on time.
a. market-product grid
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c. Plan-A-Gram
d. Gantt chart
e. sales response function
Q:
Figure 1.
What is the name of the tool shown in Figure 1. above that is the basis for the scheduling techniques used today in marketing and production?
a. a market-product grid
b. a Gantt chart
c. a project schedule
d. a sales response function
e. a Plan-A-Gram