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Question
The advertising strategy during the growth stage of the product life cycle should be to:a. aim at the needs of innovators
b. make the mass market aware of brand benefits
c. use advertising as a vehicle for introducing the product category benefits
d. emphasize the product's low price to help reduce inventories
e. make the market aware of product category brands
Answer
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Related questions
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b. lead generation
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d. the close procedure
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a. electronic data interchange (EDI)
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