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Question
The AIDA concept:a. proves promotional effectiveness is an insignificant abstract term
b. demonstrates that buyers go through nine stages on the way to making a decision
c. is a model effectively showing that advertising can move people to the purchase stage
d. is a model for reaching promotional goals that propels consumers along the four
stages of consumer involvement with a promotional message
e. is a budget plan based on the effectiveness of various promotional mixes in achieving certain objectives
Answer
This answer is hidden. It contains 53 characters.
Related questions
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b. lead generation
c. sales presentation
d. the close procedure
e. moving through the sales continuum
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d. uses short-term follow-ups, which focus on product delivery
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b. Traditional selling uses short-term follow-ups that focus on product delivery.
c. Traditional personal selling takes a team approach to the account.
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a. electronic data interchange (EDI)
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