Question

The American Customer Satisfaction Index (ACSI) focuses on

A) differentiating a product based on its quality.

B) rating a company's quality based on its leadership, strategic planning, and customer and market focus.

C) the audit of a company's business processes in order to ensure quality.

D) quality as perceived by product and service users.

E) the creation of a quality control system that can meet published quality standards.

Answer

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