Question

The analysis of the activity map of a successful company such as Southwest Airlines emphasizes how:

a. the organizational culture of Southwest Airlines is the key to the success of the organization.

b. understanding the profit ability in an industry indicates to companies where above-average returns can be earned.

c. it is hard for rivals to match a configuration of integrated activities than to imitate a single activity.

d. the primary and support activities of a successful company capture value all along the value chain.

Answer

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