Question

The brand name of a firm

A) has nothing to do with the profitability of a firm.

B) has been considered irrelevant by economists since profits for a monopolistic competitive

firm are zero in the long-run.

C) relates to consumersʹ perception of product differentiation and to the market value of a

firm.

D) is important in the short-run but not in the long-run.

Answer

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