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Question
The campaign that focused on partnering with WildlifeDirect to focus on raising the awareness of the decline in elephants with Amarula was innovate in their approach. What did the company do?
A. They created a global crowdfunding campaign to raise funds for elephant sanctuaries.
B. They create a local crowdsourcing campaign to generate ideas for future partnerships and messages for this crisis.
C. They partnered with influencers to document their journey in Kenya to raise awareness about the issue.
D. They created a gala supporting the initiative and livestreamed it for the world to see.
Answer
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