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Question
The CEO of a pharmaceutical company asked his consultant if it was a good idea to implement the s-curve model to predict when a technology would reach its limits. The consultant identified a limitation in the use of the model. Which of the following is most likely the limitation identified by the consultant?A. Firms cannot influence the shape of the s-curve through their developmental activities.
B. Unexpected changes in the market can alter the shape of a technology's s-curve.
C. S-curve models cannot be applied in the pharmaceutical industry.
D. S-curve models are outdated and unrealistic.
Answer
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