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Question
The combination of one or more communication tools used to: (1) inform prospective buyers about the benefits of the product; (2) persuade them to try it; and (3) remind them later about the benefits they enjoyed by using the product is referred to as the __________.
A. promotion channel
B. channel of communication
C. marketing matrix
D. promotional mix
E. media mix
Answer
This answer is hidden. It contains 175 characters.
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