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Question
The concept of designing marketing communications programs that coordinate all promotional activities - advertising, personal selling, sales promotion, public relations, and direct marketing - to provide a consistent message across all audiences is referred to as __________.
A. the media mix
B. the marketing matrix
C. the promotional blend
D. marketing by objectives (MBO)
E. integrated marketing communications (IMC)
Answer
This answer is hidden. It contains 59 characters.
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