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Question
The concept of guerilla marketing was created by:A) Jay Livingstone.
B) Conrad Hilton.
C) the Marlboro company and Philip Morris.
D) Jay Conrad Levinson.
Answer
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Related questions
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C) account planner.
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Successful global integrated marketing communication campaigns include all of the following tactics except:
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Quantitative methods of developing a marketing communications budget rely on computer models or simulations.
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One of the problems with the percentage of sales budgeting method is:
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