Question

The concept of real-time marketing within social media originated with:
A) the war room assembled by Adobe during the 2014 Super Bowl game.
B) Oreo cookies during the blackout in the 2013 Super Bowl game.
C) Starbuck's tweet offers during a Northeast blizzard in 2013.
D) McDonald's tracking of 3 million conversations each month and deploying strategic response messages.

Answer

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