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Question
The Dallas Morning News needed a new printing press comparable to the one that needed to be replaced. The firm's familiarity with the product and its manufacturer caused it to approach two companies--one in the United States and one in Japan--to see which could offer the better deal. It negotiated with both companies and quickly decided to buy from the Japanese manufacturer when it offered to sell a press for $2.2 million less than its U.S. competitor. This purchase was an example of a:a. contingency buy
b. modified rebuy
c. negotiated buying system
d. straight rebuy
e. new buying situation
Answer
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