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Question
The decision of consumers to buy products or services is guided exclusively by logic and emotional appeal has no place in business decisions.
Answer
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Related questions
Q:
Which of the following is a desirable tone for business writing?
A. Chummy
B. Groveling
C. Friendly
D. Stiff
E. Legalistic
Q:
Which of the following represents negative information in the best possible manner?
A. "We failed to raise funds for the charity event happening next week."
B. "We have been unsuccessful in organizing funds for the event."
C. "The weak funding plan resulted in insufficient funds for the charity event."
D. "We have not finished gathering funds for the charity event next week."
E. "We will be able to raise sufficient funds by beginning of next week."
Q:
Which of the following is a way to deemphasize negatives?
A. Focusing on limitations to solve a problem efficiently
B. Justifying negative information by giving a reason
C. Using hidden negative in place of negative connotations
D. Avoid linking negative information to an audience benefit
E. Placing negative information in the beginning
Q:
Jennifer Reese needs to write to her client, Mark Lewis, about new requirements for a project. She has recently got to know that Mr. Lewis' mother passed away and in her letter empathizes with the client saying, "I am sorry to hear about your mother's death." What does the sentence indicate?
A. Lacks you-attitude because it begins with the word "I"
B. Lacks you-attitude because it talks about the writer's emotion
C. Shows good you-attitude because it focuses on the writer's emotions
D. Shows good you-attitude because it empathizes with the reader
E. Lacks you-attitude because it does not focus on the reader's needs
Q:
Which of the following does wordiness refer to?
A. Lack of words in a sentence or paragraph
B. Adding words to add to the meaning essential for it
C. Limited words which take away the sentence's meaning
D. Having more words than the meaning requires
E. Reducing words from a sentence to make it concise
Q:
Which of the following helps in creating goodwill?
A. Me-attitude
B. Neutral emphasis
C. Negative emphasis
D. Biased language
E. You-attitude
Q:
When talking about people with disabilities, one should use people-first language to focus on the person, instead of the condition.
Q:
Which of the following is a feature of good document design?
A. Using at least three different fonts to separate different ideas
B. Using as many words with capital letters as possible to emphasize data
C. Using white space to separate and emphasize important points
D. Placing important data on the top right quadrant of a page
E. Avoid using headings to group points because it confuses the reader
Q:
Michelle Davis is currently preparing a report on "The Education System in Ghana." She understands that she has a lot of content and decides to use a large page size of 841 1189 mm. She also places the page numbers on the bottom right corner because she feels they are easily noticeable. Which of Charles Kostelnick's level of design is Davis most likely using?
A. Supra
B. Intra
C. Extra
D. Inter
E. Outer
Q:
A sales brochure for a computer includes graphs and data displays that are strategically placed around the marketing piece. This is an example of visual communications expert, Charles Kostelnick's _____ level of communication design.
A. intra
B. inter
C. extra
D. supra
E. outer
Q:
Visual communications expert Charles Kostelnick's _____ level refers to design choices for individual letters and words.
A. intra
B. extra
C. inter
D. outer
E. supra
Q:
A document which looks appealing always works well with an audience.
Q:
While creating a brochure, one should use fixed fonts and avoid repeating design elements.
Q:
A grid system creates a more pleasing page and unifies long documents.
Q:
The top right quadrant is the most important quadrant in a page.
Q:
Fixed fonts allow wider letters to occupy more space than narrower letters.
Q:
Large amounts of information are easier to process if they are presented individually instead of in groups of seven.
Q:
White space in a document can be created by eliminating headings and using uniform paragraph lengths.
Q:
White space refers to the empty space on a page which makes material easier to read.
Q:
Is beginning a sentence with words "and", "but", or "also" recommended? Explain.
Q:
What are the key points to be kept in mind while choosing a level of formality for a document?
Q:
How does revising differ from the editing process?
Q:
_____ refers to checking if a document is free from typographical errors.
A. Revising
B. Brainstorming
C. Freewriting
D. Proofreading
E. Clustering
Q:
Which of the following sentences uses a transition word?
A. Sally will drive to Wellington Street tomorrow morning.
B. Sally will go to the mall before picking up Ben from the airport.
C. Sally needs to go to the mall to pick a birthday gift for Ben.
D. Sally needs to prepare casseroles for lunch tomorrow.
E. Sally will go to the mall early to avoid the weekend rush.
Q:
Which of the following should be undertaken to make a piece of writing easier to read?
A. Using a constant sentence structure and length
B. Using wordiness to add substance to a document
C. Using verbs to carry the weight of a sentence
D. Ensuring that a document only uses a passive voice
E. Using unfamiliar words to draw the attention of readers
Q:
Dennis Mitchell needs to write a report on "Causes of Land Degradation in Ireland." He is currently working on a stage where he is scrutinizing the issue of degradation, choosing instances to portray highly degraded farmland areas, and analyzing governmental regulations on farming laws. Which of the following is Mitchell most likely to be doing?
A. Proofreading
B. Writing
C. Revising
D. Planning
E. Editing
Q:
It is recommended to use second-person pronouns such as "you" rather than third-person pronouns in order to give a piece of writing more impact.
Q:
Writing is considered wordy if it lacks sufficient words to express a particular point or issue.
Q:
Though technical jargon should be used as much as possible, a job application letter is one of the few occasions that one should avoid using them.
Q:
Bypassing occurs when two people use the same word or phrase to mean, or denote, different things.