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Question
The demand-pull approach to research and development refers to:
a. research and development that focuses on developing products that are expected to increase demand in a particular market segment.
b. research and development that begins by examining the outcomes of the firms basic research and the potential commercial applications that may be constructed from those outcomes.
c. research and development that focuses on developing products that are expected to decrease the demand for their substitute products.
d. research and development that originates as a response to the specific problems or suggestions of customers.
Answer
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