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Question
The _____________ department is typically headed by an account executive, who serves as liaison between agency and client, keeping communication flowing between the two and heading the team of specialists assigned by the agency to the client.
a. creative
b. administration
c. account management
d. account relations
Answer
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Related questions
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a. Benjamin Franklin.
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a. synergy.
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Short-Answer Questions What are the seven media literacy skills? Describe each.
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Short-Answer Questions Define and explain the third-person effect.
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True/False Questions People rarely succeed in contesting the dominant culture.
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True/False Questions If you explain an idea to a friend in a letter, you have encoded your message.
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True/False Questions Evening news, documentary, horror film, and gossip magazine are examples of genres.
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The specific internal language of a given mediumfor example, the choice of lighting in a soap operais a media a. convention. b. production value. c. genre. d. format.
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The characteristic, distinctive, standardized style elements of a given form of media expressionfor example, the upbeat music that introduces the local evening newsare media
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An understanding of and respect for the power of media messages, the development of heightened expectations of media content, a knowledge of genre conventions, and the ability to recognize when conventions are being mixed are examples of
a. the third-person effect.
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Gutenberg developed his press to produce
a. books of maps.
b. official government publications.
c. political treatises.
d. Bibles.
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The Gutenberg printing press was an advance over earlier printing presses because it
a. produced books in a widely understood language.
b. used metal type and was designed for the production of large numbers of volumes.
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The differences between the individual elements of interpersonal and mass communication change the _____________ the communication process.
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We can think of mass communication as a giant courtroom where, as a people, we discuss and debate our culturewhat it is and what we want it to be. This view sees mass communication as a
a. cultural storyteller.
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Culture is the world made meaningful; it is socially constructed and maintained through communication. It limits, as well as liberates us; it differentiates as well as unites us. It defines our realities and thereby
a. shapes the ways we think, feel, and act.
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a. with How Much Noise
b. to Whom
c. Using Which Medium
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Culture is constructed and maintained
a. through the mass media.
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d. through communication.
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Groups with specific but not dominant cultures that exist as part of those larger cultures are
a. secondary cultures.
b. bounded cultures.
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d. transformed cultures.
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a. mass communication.
b. feedback.
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d. encoding.
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Anything that interferes with successful communication is said to be
a. noise.
b. encoding.
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Communication is best defined as
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d. the product of large media industries.
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