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Question
The desire phase of a conventional marketing or sales message should
A) cut through "the clutter" to get your audience's attention.
B) offer just enough information to build interest in the product or service.
C) expand on your explanation of how the product or service will benefit the audience.
D) include a persuasive call to action.
E) offer discounts and premiums if the item is bought right now.
Answer
This answer is hidden. It contains 262 characters.
Related questions
Q:
The best way to find job opportunities is usually
A) searching online job boards such as Monster and applying before others get the chance to see the openings.
B) looking in the newspaper.
C) waiting to hear about them from people you know.
D) identifying companies you want to work for and focusing your efforts on them.
E) send your rsum to every company you would like to work for.
Q:
By definition, a rsum is a
A) personal journal about a person's education, employment background, and job qualifications.
B) structured summary of a person's education, employment background, and job qualifications.
C) random sample of a person's education, employment background, and job qualifications.
D) comprehensive catalog of a person's education, employment background, and job qualifications.
E) description of the type of work they would like to do.
Q:
The best time for college students to begin developing a job-search strategy is
A) about six months prior to graduation.
B) noweven if they are a year or more away from graduation.
C) no earlier than the second semester of their junior year.
D) immediately after graduation.
E) during the last semester of college
Q:
Which of the following can help show your problem solving and project management skills on your rsum even when you don't have much paid work experience?
A) Trade shows
B) Networking
C) Blogging
D) Volunteering
E) Utilizing mobile apps for the job search
Q:
If you receive an offer of employment, your ability to negotiate salary and benefits will depend on
A) the company's compensation policies.
B) the strength of the job market.
C) the demand for your skills.
D) all of the above.
Q:
If you do all of the following EXCEPT ________, you'll be able to ask and answer questions effectively during an employment interview.
A) taking control of the conversation
B) pausing before answering difficult questions
C) avoiding one-word answers as much as possible
D) waiting until the interviewer finishes a question before answering it
Q:
Using the list below, identify the question that would be lawful for an employer to ask during a job interview.
A) Did you graduate from high school?
B) What is your maiden name?
C) Do you have physical or mental disabilities?
D) Are you taking any prescription drugs?
Q:
Which type of interview requires the candidate to relate specific incidents and experiences from their past?
A) Unstructured
B) Working
C) Open-ended
D) Situational
E) Behavioral
Q:
Because they contain more textual information than structured slides, free-form slides require less preparation and practice on the part of the speaker.
Q:
Which of the following would be the most help in defining the main idea of a presentation?
A) Determine the seating arrangement of the presentation based on advantages
B) Limit the scope of the message to three key ideas
C) Determine how much time is available compared to the amount of material
D) Identify the essential message points that are important to the presenter
E) Write a one-sentence summary that links to the audience's frame of reference
Q:
Which of the following best defines primary research?
A) Research that was done for a previous project
B) Research done for another purpose but used for a current project
C) New research done specifically for a current project
D) Research done from a corporate website
E) Research that has not been previously placed on the Internet
Q:
Within the context of the research process, what are information gaps?
Q:
The difference between primary sources and secondary sources is that primary sources are those you create specifically for your project.
Q:
Describe the three-step strategy for requesting information and action.
Q:
Discuss how to handle a request for a claim or adjustment if your organization is at fault.
Q:
________ are brief personal messages written to comfort someone after the death of a loved one.
A) Life-coaching letters
B) Remembrance letters
C) Condolence letters
D) Counseling letters
Q:
Which of these qualities makes tweets valuable among Twitter audiences?
A) Tweets that are routine, such as "good morning"
B) Complaints
C) Detailed conversations between the account owner and a specific audience member
D) Spontaneous, unprepared messages
E) Tweets that are entertaining, surprising, informative, or engaging
Q:
How can blogs be used for market research and word-of-mouth marketing efforts?
Q:
Which of the following should you look for when reviewing design, format, and programming issues?
A) Punctuation errors
B) Grammar errors
C) Incorrect or missing page numbers
D) Unattributed exhibits
E) Missing source notes
Q:
Which of the following perceptual tricks can be used to make sure you are not missing an obvious error?
A) Use a sheet of paper to block out everything except one line of text at a time
B) Make several passes of the document one paragraph at a time
C) Read the document silently
D) Try to guess what should come next in the logical flow of the document
E) Double check all numbers and other important data
Q:
Which of the following perceptual tricks can be used when proofreading to make sure you are not missing an obvious error?
A) Make multiple passes
B) Take your time
C) Stay focused
D) Avoid reading a large document in one sitting
E) Read the document out loud
Q:
Select the sentence with the most positive emphasis.
A) We failed to complete the process audit on time.
B) We hope to complete the process audit by Friday.
C) We haven't completed the process audit.
D) Because of Joan's inaccurate figures on the Haymen project, we are not finished with the process audit.
Q:
Which of the following represents the idea of considering a long-term outlook for an organization?
A) Attitude toward success
B) Role and status
C) Concept of time
D) Inclusiveness
E) Future orientation
Q:
How do people in low-context cultures view time?
A) As flexible and fluid
B) As an indication of future orientation
C) As a means of inclusiveness
D) As a limited resource and a way to plan business activities effectively
E) As an indication of success
Q:
Discuss etiquette rules that should always be followed when doing business online.
Q:
When governments work to ensure consumers know who is behind the information they receive through social media, what is the government promoting?
A) Blogger's rights
B) Transparency
C) Compensation for reviews
D) Intellectual property rights
E) Libel
Q:
A) Contracts
B) Stealth marketing
C) Ethics audits
D) Transparency
E) Intellectual property
Answer: E
Q:
Why are bloggers legally required to let readers know if companies have compensated them for product reviews?
A) To prevent plagiarizing information provided by bloggers
C) To maintain the privacy needs of the blogger
D) To promote transparency and ethics in social media reviews
E) To increase the instances of ethical dilemmas between the blogger and the organization
Answer: D
Q:
Drawing pictures, or sketching, is one way to find your focus when writing.
Q:
When receiving a request for information, why is it helpful to ask the requestor questions about how the information will be used?
A) To gather additional information
B) To help find focus
C) To better uncover audience needs
D) To ensure information is accurate
E) To ensure information is ethical