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Question
The desire phase of a conventional marketing or sales message shouldA) cut through "the clutter" to get your audience's attention.
B) build interest in the product or service that the message is promoting.
C) expand on your explanation of how the product or service will benefit them.
D) include a persuasive call to action.
E) include a starting fact or statistic.
Answer
This answer is hidden. It contains 189 characters.
Related questions
Q:
Which one of the following is a planning step in creating effective email messages?
A) following company email guidelines and policies
B) double-checking your recipient list before sending your message
C) creating informative subject lines that clarify the purpose of your message
D) deciding whether to mark your message as "urgent"
E) writing a concise statement of audience needs
Q:
When you're writing email messages in the workplace, remember that business emails
A) require a higher level of quality than personal emails.
B) should never be shorter than one screen.
C) aren't constrained by the rules of grammar, punctuation, and syntax.
D) are the best medium for internal messages, regardless of their content.
E) should be written in the same format as a personal email.
Q:
The difference between "lie" and "lay" is that "lie" is an intransitive verb and "lay" is a transitive verb.
Q:
The pronoun "who" is in the nominative case; the pronoun "whom" is in the objective case.
Q:
Which of the following is a sentence fragment?
A) The bigger they are, the harder they fall.
B) He put the package in the mail right away.
C) Come here.
D) Moxie, depending on his friends for support.
E) Try it.
Q:
Which of the following possessive phrases is not correct?
A) the team's contract with the players
B) the teams' contract with the players
C) its advantages to the players
D) it's advantages to the players
E) the plans for the team
Q:
Which of the following is a demonstrative pronoun?
A) he
B) this
C) who
D) anyone
E) either
Q:
In a(n) ________, the candidate meets with several interviewers at once.
A) panel interview
B) open-ended interview
C) team interview
D) collaborative interview
E) behavioral interview
Q:
The employer's goal in the initial screening interview is to
A) find your greatest strengths in depth.
B) filter out applicants who are not a good fit for the position.
C) make offers to the best candidates.
D) learn as much detail as possible about candidates.
E) determine how interested candidates really are in the position.
Q:
Employers use preliminary screening interviews to
A) find out as much as possible about each job candidate.
B) administer pre-employment profiles and drug tests.
C) filter out applicants who're not a good fit for the job.
D) make on-the-spot offers to the best candidates.
E) determine what they can expect from potential job candidates.
Q:
Briefly explain the primary differences between solicited application letters and unsolicited application letters.
Q:
When you're preparing an application letter, remember that ________ must clearly state your reason for writing and give the recipient a compelling reason to keep reading.
A) the subject line
B) the opening paragraph
C) the closing paragraph
D) the second paragraph
E) the salutation
Q:
In the Interest and Desire sections of a solicited application letter, discussing each requirement specified in the job ad
A) will reduce your chances of getting an interview.
B) is unnecessary as long as you refer to the ad in some specific way.
C) is helpful as long as you clearly identify those that you do not meet.
D) is harmful if the position requires creativity or innovation.
E) helps demonstrate your understanding of the employer's needs.
Q:
You've just finished a job interview, and you know that you're not going to get the job. So, don't worry about following up with a "thank-you" message to the interviewer.
Q:
An effective email subject line is very short and describes only the general topic of the message.
Q:
In a business report, where should you define terms that might be unfamiliar to your audience?
Q:
When you're responding to a solicited proposal, ignore any stipulations in the RFP that could diminish your chances of winning the contract.
Q:
In an online report regarding your region's potential for market growth, the best way to include a spreadsheet containing last year's sales figures would be to
A) embed the spreadsheet in your report.
B) include the spreadsheet in an appendix.
C) simply insert the spreadsheet using Microsoft Word.
D) link the spreadsheet to your report.
E) send a hard copy.
Q:
Effective transitions in business reports
A) should never be longer than a short phrase.
B) may be as long as a sentence.
C) may be as long as a paragraph.
D) are included only between major sections"never within each section.
E) are usually developed as a heading.
Q:
Including transitions and other directional aids is important
A) in online reports, but not usually necessary in written ones.
B) to help the audience understand how one thought is related to another.
C) when the audience is unfamiliar with the topic.
D) in any report longer than a couple of pages.
E) except on requests for proposals.
Q:
The work plan section of a formal proposal
A) is presented in the conclusion.
B) is contractually binding if the proposal is accepted.
C) delineates the costs involved in your proposed solution.
D) describes your organization's experience, personnel, and facilities.
E) points out the advantages that your company can offer.
Q:
Which section of the introduction identifies what is, and isn't, covered in the report?
A) background
B) report organization
C) scope
D) sources and methods
E) problem/opportunity/purpose
Q:
When writing business reports for outsiders (such as customers or suppliers), it is best to
A) use a more formal tone than you would for an internal audience.
B) use a less formal tone than you would for an internal audience.
C) include personal references such as "you" and "us."
D) use a great deal of idiomatic language.
E) use contractions whenever possible.
Q:
Briefly explain the primary function of a statement of purpose, and then indicate the most useful way to phrase one.
Q:
Internal reports are more likely to be misinterpreted than external reports.
Q:
When outlining the content of your report,
A) it is preferable to use informative headings as opposed to descriptive ones.
B) you should use complex language for all headings.
C) keep in mind that you will have to use this same outline for your final report.
D) identify general topic areas.
E) start with vague ideas and build up to ideas with more depth.
Q:
When you're preparing a formal work plan, include a ________ to clarify the problem you face and a ________ to describe what you plan to accomplish.
A) statistical analysis; hypothesis
B) problem statement; purpose statement
C) yardstick; problem statement
D) descriptive standard; goal analysis
E) hypothesis; work plan
Q:
When you're outlining your report, using ________ requires you to really think through the content, whereas using ________ simply requires you to identify topic areas.
A) prescriptive headings; parallel headings
B) effective headings; ineffective headings
C) informative headings; descriptive headings
D) multilateral headings; unilateral headings
E) subjective headings; transitional headings
Q:
The basic purpose of informational reports is
A) to persuade the audience to act.
B) to present recommendations and conclusions to a superior for how to solve a particular problem.
C) to present data, facts, feedback, and other types of information, without analysis or recommendations.
D) to convince the reader of the soundness of your thinking.
E) to change the audience's opinion on your topic.
Q:
The primary purpose of an internal proposal is either to request funds and management support for new projects or to obtain permission to take action on specific projects.