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Question
The effectiveness of an ads placement is often judged by its cost per thousand (CPM), or the cost of reaching 1,000 audience members. For example, an ad that costs $20,000 to place in a major newspaper that is read by 1 million people has a CPM of
a. $2.00.
b. $20.00.
c. $200.00.
d. $1,000.00.
Answer
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