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Question
The electronic tracking of the choices people make when they are surfing the Net is their
a. click stream.
b. MUD.
c. cybertrail.
d. cookie.
Answer
This answer is hidden. It contains 1 characters.
Related questions
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The first printing press came to the colonies in 1638 and was operated by
a. Benjamin Franklin.
b. the Cambridge Press.
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d. Thomas Paine.
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a. synergy.
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Short-Answer Questions What are the seven media literacy skills? Describe each.
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Short-Answer Questions How do genre conventions and production values differ?
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True/False Questions Evening news, documentary, horror film, and gossip magazine are examples of genres.
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The specific internal language of a given mediumfor example, the choice of lighting in a soap operais a media a. convention. b. production value. c. genre. d. format.
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The characteristic, distinctive, standardized style elements of a given form of media expressionfor example, the upbeat music that introduces the local evening newsare media
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An understanding of and respect for the power of media messages, the development of heightened expectations of media content, a knowledge of genre conventions, and the ability to recognize when conventions are being mixed are examples of
a. the third-person effect.
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Gutenberg developed his press to produce
a. books of maps.
b. official government publications.
c. political treatises.
d. Bibles.
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The Gutenberg printing press was an advance over earlier printing presses because it
a. produced books in a widely understood language.
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c. was developed in central Europe, giving more people access to it.
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The differences between the individual elements of interpersonal and mass communication change the _____________ the communication process.
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We can think of mass communication as a giant courtroom where, as a people, we discuss and debate our culturewhat it is and what we want it to be. This view sees mass communication as a
a. cultural storyteller.
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Culture is the world made meaningful; it is socially constructed and maintained through communication. It limits, as well as liberates us; it differentiates as well as unites us. It defines our realities and thereby
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a. with How Much Noise
b. to Whom
c. Using Which Medium
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Culture is constructed and maintained
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d. through communication.
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Groups with specific but not dominant cultures that exist as part of those larger cultures are
a. secondary cultures.
b. bounded cultures.
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d. transformed cultures.
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The process of creating shared meaning between the mass media and their audiences is
a. mass communication.
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c. interpersonal communication.
d. encoding.
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Anything that interferes with successful communication is said to be
a. noise.
b. encoding.
c. decoding.
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Communication is best defined as
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d. the product of large media industries.
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