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Question
The Federal Trade Commission (FTC) accused Campbell Soup of deceptive advertising because the soup company's advertising showed bowls of soup that appeared to be full of meat, vegetables, and noodles. The appearance of the soup was altered by the placing of glass marbles in the bottom of the bowl, which caused the ingredients to rise to the top of the bowl. The FTC would have issued a(n) _____ to make Campbell stop running the deceptive ad.a. affirmation order
b. cease-and-desist order
c. order to remand the promotion
d. order of cessation
e. stopgap measure
Answer
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Related questions
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a. lead qualification
b. lead generation
c. sales presentation
d. the close procedure
e. moving through the sales continuum
Q:
Consultative selling:
a. uses limited sales planning
b. uses a "lone wolf" approach to selling
c. sells advice, assistance, and counsel rather than products
d. uses short-term follow-ups, which focus on product delivery
e. emphasizes closing the sale during the sales presentation
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All of the following statements characterize the traditional personal selling approach EXCEPT:
a. Traditional selling focuses on closing sales.
b. Traditional selling uses short-term follow-ups that focus on product delivery.
c. Traditional personal selling takes a team approach to the account.
d. Salespeople sell products not advice and assistance.
e. Proposals and presentations used emphasize pricing and product features.
Q:
Relationship selling is also called:
a. long-term selling
b. win-win selling
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a. trade allowance
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c. P-O-P discount
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b. relationship selling
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b. free sample
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b. lead times
c. mode of transportation to be used
d. outstanding orders
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a. electronic data interchange (EDI)
b. distribution resource planning (DRP)
c. third party logistics firm (3PL)
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_____ is the direct electronic transmission, from computer to computer, of standard business forms between two organizations. When this technique is used, orders can become virtually paperless, and information about the order is available to both firms.
a. Business prioritizing
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b. transportation
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a. Arm's Length
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b. Selective
c. Exclusive
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Q:
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c. exclusive
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b. conventional channel
c. vertical marketing system
d. reciprocal channel
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b. create specialization of labor
c. create economies of scale
d. take title to the products they sell
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b. contact efficiency
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d. sorting
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a. creation
b. temporal
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