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Question
The Ferrante Company sells custom music mixes to retail stores for the purpose of creating a specific mood and increasing sales. Ferrante's major innovation is the ability to correlate sales activity, customer movement, and customer behavior to the songs playing in the background.Jeff Baliyut, a sales representative with Ferrante, is meeting with the merchandising director of a major retail chain that sells kitchen accessories and specialty foods.
Why is the ability to track purchases by song mix so important for Ferrante's clients?
A) Ferrante sells cheaper custom mixes than standard soundtracks available from other vendors.
B) It allows the clients to shape the store brand with music.
C) It gives them information on their competitor's products and services.
D) It allows them to increase sales by playing the songs that stimulate purchases.
E) It requires them to play certain songs no more than a few times in a shift.
Answer
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Related questions
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C) knowledge of company policies, procedures and benefits; stress management
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B) should not be considered because of possible legal problems
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B) good performance is properly rewarded
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