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Question
The first Apple iPhone was introduced in 2007 at an initial price of $600. People waited in line overnight so they could be one of the first to own this unique smartphone. Which pricing strategy did Apple use to help recoup its research and development costs for the smartphone?
A. penetration pricing
B. experience curve pricing
C. customary pricing
D. skimming pricing
E. target pricing
Answer
This answer is hidden. It contains 257 characters.
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