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Question
The first full-service ad agency was begun in 1869 by
a. Volney B. Palmer.
b. Cyrus Curtis.
c. F. Wayland Ayer.
d. J. Walter Thompson.
Answer
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Related questions
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a. Benjamin Franklin.
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a. synergy.
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Short-Answer Questions What are the seven media literacy skills? Describe each.
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Short-Answer Questions Define and explain the third-person effect.
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True/False Questions People rarely succeed in contesting the dominant culture.
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True/False Questions If you explain an idea to a friend in a letter, you have encoded your message.
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True/False Questions Evening news, documentary, horror film, and gossip magazine are examples of genres.
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The specific internal language of a given mediumfor example, the choice of lighting in a soap operais a media a. convention. b. production value. c. genre. d. format.
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The characteristic, distinctive, standardized style elements of a given form of media expressionfor example, the upbeat music that introduces the local evening newsare media
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An understanding of and respect for the power of media messages, the development of heightened expectations of media content, a knowledge of genre conventions, and the ability to recognize when conventions are being mixed are examples of
a. the third-person effect.
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Gutenberg developed his press to produce
a. books of maps.
b. official government publications.
c. political treatises.
d. Bibles.
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The Gutenberg printing press was an advance over earlier printing presses because it
a. produced books in a widely understood language.
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c. was developed in central Europe, giving more people access to it.
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The differences between the individual elements of interpersonal and mass communication change the _____________ the communication process.
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We can think of mass communication as a giant courtroom where, as a people, we discuss and debate our culturewhat it is and what we want it to be. This view sees mass communication as a
a. cultural storyteller.
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Culture is the world made meaningful; it is socially constructed and maintained through communication. It limits, as well as liberates us; it differentiates as well as unites us. It defines our realities and thereby
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d. offers us hope for a unified future.
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a. with How Much Noise
b. to Whom
c. Using Which Medium
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Culture is constructed and maintained
a. through the mass media.
b. through feedback.
c. through encoding and decoding.
d. through communication.
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Groups with specific but not dominant cultures that exist as part of those larger cultures are
a. secondary cultures.
b. bounded cultures.
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d. transformed cultures.
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a. mass communication.
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c. interpersonal communication.
d. encoding.
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Anything that interferes with successful communication is said to be
a. noise.
b. encoding.
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Communication is best defined as
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b. conversation between two or a few people.
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d. the product of large media industries.
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