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Question
The first major decision company leaders must make concerning public relations is:A) who will handle the various activities, an internal department or an external agency.
B) the objectives of the public relations effort.
C) how it will be integrated with the firm's IMC plans.
D) the criteria for the selection of a public relations firm.
Answer
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Related questions
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Successful global integrated marketing communication campaigns include all of the following tactics except:
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One of the problems with the percentage of sales budgeting method is:
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