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Question
The first step in developing a sponsorship or event marketing program is to:A) define the company's target audience.
B) define the company's customer profile.
C) determine the communication objective.
D) choose the event.
Answer
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Related questions
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Successful global integrated marketing communication campaigns include all of the following tactics except:
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Quantitative methods of developing a marketing communications budget rely on computer models or simulations.
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One of the problems with the percentage of sales budgeting method is:
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