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Question
The first step in guerilla marketing is to:A) discover "touch points" with consumers.
B) develop an alternative media campaign.
C) choose the right people to head the guerilla marketing campaign.
D) engage consumers in a dialogue about the best methods of reaching them.
Answer
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Related questions
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Successful global integrated marketing communication campaigns include all of the following tactics except:
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One of the problems with the percentage of sales budgeting method is:
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