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Question
The following table shows Quintons preference ranking for different brands of boots in both 2011 and 2012. His preferences are ranked from 1 to 4, where 4 is his most-preferred brand and 1 is his least-preferred brand. In 2011, one of Quintons 10 close friends owned a pair of UGG boots. In 2012, six of Quintons 11 close friends owned a pair of UGG boots. Based on this information, which effect would likely explain the change in Quintons preference ranking for UGG boots from 2011 to 2012?
| Brand of Boots | 2011 Preference Ranking | 2012 Preference Ranking |
| Adidas | 3 | 2 |
| Clarks | 4 | 3 |
| ECCO | 1 | 1 |
| UGG | 2 | 4 |
a. social norming
b. superiority
c. network
d. friendship
e. consumer preference
Answer
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