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Question
The formula to calculate a BDI = __________.
A. (Percent of the total U.S. population in a market segment Percent of a brand's total U.S. sales in a market segment) 100
B. (Percent of a product category's total U.S. sales in a market segment Percent of the total U.S. population in a market segment) 100
C. (Percent of a brand's total U.S. sales in a market segment Percent of the total U.S. population in a market segment) 100
D. (Percent of the total U.S. population in a market segment Percent of a product category's total U.S. sales in a market segment) 100
E. The ratio of sales revenue of the firm to the total sales revenue of all firms in the industry, including the firm itself
Answer
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