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Question
The four steps in the building brand equity include: (1) developing positive brand awareness and __________; (2) establishing a brand's meaning in the minds of consumers; (3) eliciting the proper consumer responses to a brand's identity and meaning; and (4) creating an intense, active, and loyal consumer-brand connection.
A. an association of the brand in consumers' minds with a product class or need lowering the price of products
B. easing consumers' decision making
C. incorporating higher value in products
D. creating market modification
Answer
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