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Question
The four steps in the sequential process of building the brand equity pyramid include: (1) developing positive brand awareness; (2) __________; (3) eliciting the proper consumer responses to a brand's identity and meaning; and (4) creating an intense, active, and loyal consumer-brand connection.
A. easing consumers' decision making
B. forming a brand personality
C. rewarding loyal customer behavior
D. establishing a brand's meaning in the minds of consumers
E. developing brand licensing criteria
Answer
This answer is hidden. It contains 319 characters.
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