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Question
The General Mills-Nestle strategic channel alliance
A. increased the ready-to-eat cereal worldwide market share of these companies.
B. served as a model for Post Cereal and Weetabix, a British firm.
C. increased the hot cereal worldwide market share of these companies.
D. increased the ready-to-eat cereal market abroad but decreased General Mills' hot cereal market share in the U.S.
E. resulted in a lawsuit from Kellogg's, the global leader in the ready-to-eat cereal market, which cited unfair trade practices.
Answer
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