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Question
The Hallmark Company was inspired by the popularity of Jan Karon's best-selling novels about Mitford, a fictional town in the mountains of North Carolina, to develop a new line of products for Hallmark Gold Crown Stores nationwide. Hallmark created hundreds of Mitford-inspired products that authentically bring "the little town with the big heart" into tangible reality. The products include greeting cards, partyware and gift wrap, mugs, and puzzles for Hallmark's existing customers. Hallmark used a _____ strategy.a. market development
b. market penetration
c. product penetration
d. product development
e. diversification
Answer
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b. lead generation
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e. moving through the sales continuum
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b. Traditional selling uses short-term follow-ups that focus on product delivery.
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