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Question
The idea that mass communication ordinarily does not serve as a necessary and sufficient cause of audience effects, but rather functions among and through a nexus (web) of mediating factors and influences, is the basis of Joseph Klappers _____________ theory.
a. two-step flow
b. dissonance
c. magic bullet
d. reinforcement
Answer
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a. with How Much Noise
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a. mass communication.
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