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Question
The international marketing manager's task is more complex than that of the domestic marketing manager because:
A. marketing strategies must be developed by assessing potential markets and analyzing alternate marketing mixes.
B. it is usually not possible to have a single, standardized worldwide strategy for the overall marketing mix.
C. the uncontrollable environmental forces vary widely among markets.
D. two of the above.
E. all of A, B, and C.
Answer
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A. is enhanced by a company's use of computer-aided manufacturing systems to produce and deliver products and services in a batch size of one.
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When a new plant can be built that is a duplicate of others already functioning:
A. labor trainers experienced in the operation of the machinery can be sent to the new locations without undergoing any training.
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Whether the functional currency is local or the parent company's currency, owner's equity is always translated at:
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Please provide an overview of the major issues a compensation package for expatriates should address.
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What challenges often confront the spouses of expatriates, and what options are available for managing these challenges?
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Nancy Adler's research suggests that women:
A. will never get to the top because they take time-out for children.
B. are more likely than men to succeed if they quit the company and start their own businesses.
C. have been remarkably successful in international assignments, which does not seem to be related to gender.
D. are less likely than men to succeed in international assignments.
E. two of the above.
Q:
With regard to the use of women versus men for expat management assignments:
A. few qualified women candidates are available.
B. few women candidates are accepting assignments and enjoying the experience.
C. those women who go into expatriate positions tend to do well. The hurdle is in getting the assignment.
D. the women expatriates are making more money than their male counterparts.
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Generalizations about TCNs are difficult because:
A. the IC usually does not know enough about their backgrounds.
B. the geocentric staffing policy prohibits these generalizations.
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An advantage of hiring personnel who are citizens of neither the home country nor the host country may be that they:
A. may accept lower wages and benefits.
B. may come from a culture similar to that of the host country.
C. all of A, B, and D.
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E. two of A, B, and D.
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A. all of B, C, and D.
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C. home-country nationals are being groomed for IC headquarters.
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A. involves human resource policies that are created at the local level for the specific context in which the local operations operate.
B. may send TCNs to fill management posts, to avoid problems from using PCNs or HCNs.
C. selects the best person for each job, without considering national origin.
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A. involves human resource policies that are created at the local level for the specific context in which the local operations operate.
B. results in the company hiring local managers who are familiar with the home country of the IC and with its corporate culture, policies, and practices.
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D. two of the above.
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B. production facilities are operated.
C. financial resources are planned.
D. all of the above.
E. two of A, B, and C.
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B. at an average of the historical and current rates.
C. on the date the balance sheet is produced.
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As international companies increasingly take the geocentric view, we can be certain to see less use of third-country nationals.